aKre
06-03-2005, 01:31 PM
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http://www.rukusavenue.com/news.php?id=94
Karmacy ~ The Movement Live!
Saturday, May 14th @ the Key Club
The Movement Live! performance proved once again that "Rukus Avenue is a place where the collision of Eastern and Western cultures shakes the very foundation of music leading to the genesis of new ideas."
Hands were up and bodies moved with the energetic vibes Karmacy laid out for the crowd Saturday night. The Movement (http://www.rukusavenue.com/store/show_item.php?ruk_id=2) is not just an album about the rise of Karmacy's success, but also the advancement of hip hop, the progression of diversity and unity, and the active movement of music and different passions in our lives.
Each track dictates and reflects, and one of Karmacy's most important pieces titled "Blood Brothers" was specially presented Saturday with the world premier of its video. The video transcended time and place in order to emphasize the song's powerful message of two brothers struggling to find a balance with their Eastern roots and newly encountered Western traditions. The music video is just one example of how the Karmacy fellas "turn fans to fanatics." Karmacy kept the crowd cheering for the rest of the night with some favorite rhymes, brilliant beats, guest appearances, and new remixes. A sassy dance crew popped and locked their steps to the rhythm of "Outkasted," and "So High" answered the crowd's cry for an encore performance of Karmacy's opening act star, Jason Joseph.
The new sounds, rhymes, and experience that the Rukus Avenue crew provides are what attracted the diverse crowd and media to the Key Club. Five press cameras stationed in the middle of the club took up some space, but the one camera that lured the most attention was for MTV. A new network channel of MTV is in the works called MTV Desi to appeal to all those interested in South Asian American pop-culture. Bursts of cheers at the MTV lens had heads turning all night long and the listeners’ love for the Rukus Avenue artists indicates a bright future for MTV Desi.
When the cameras and the stage gave the artists a break, you could find them all mingling amongst their fans. The MCs of Karmacy (http://www.karmacy.com) are grounded individuals who bring something unique to the hip hip world with their personal outlooks on today’s social, cultural, and political issues. The stereotypical hip hop messages of sex, money, drugs, power, misogyny, and violence were debunked at The Movement Live! and Karmacy’s movement does not stop there. The four MCs, Swap, Nimo, Sammy Chand, & KB open their mouths and their minds to give you music you have never heard before on topics that can apply to the average Joe. Many listeners may not be familiar South Asian music or culture, but Karmacy reaches out to everyone through spitting rhymes in five different languages in today’s most popular form of music. They stay true to their roots and rock the mic with the American influences that have surrounded them. Even though some of their rhymes may flow in foreign languages, the messages are intriguingly open for people of all ethnicities to embrace.
Take a close look at their lyrics because each Karmacy MC gives light to a new perspective of the world that presents you something to think about. Don't be taken aback by their exotic words because they give you insight to a culture that you can appreciate, and panoramic views of which all listeners can relate. As South Asian Americans, the artists bridge the gap between the East and the West to show that there are interesting differences and surprising similarities. Therefore, the making of MTV Desi with the initial focus on Karmacy marks a huge step in not only South Asian history, but also American history.
Look out for the four gentlemen of Karmacy as they pave the way for other second generation immigrant artists who wish to share their story about not just the hunnies, but also life as we live it. This summer you can catch them on MTV, and soon enough Rukus Avenue will be all around the world to bring you a concert like none other that will make you move.
For more information check: Rukus Avenue (http://www.rukusavenue.com)
Written by: Jessica Loman
5/31/05
http://www.rukusavenue.com/news.php?id=94
Karmacy ~ The Movement Live!
Saturday, May 14th @ the Key Club
The Movement Live! performance proved once again that "Rukus Avenue is a place where the collision of Eastern and Western cultures shakes the very foundation of music leading to the genesis of new ideas."
Hands were up and bodies moved with the energetic vibes Karmacy laid out for the crowd Saturday night. The Movement (http://www.rukusavenue.com/store/show_item.php?ruk_id=2) is not just an album about the rise of Karmacy's success, but also the advancement of hip hop, the progression of diversity and unity, and the active movement of music and different passions in our lives.
Each track dictates and reflects, and one of Karmacy's most important pieces titled "Blood Brothers" was specially presented Saturday with the world premier of its video. The video transcended time and place in order to emphasize the song's powerful message of two brothers struggling to find a balance with their Eastern roots and newly encountered Western traditions. The music video is just one example of how the Karmacy fellas "turn fans to fanatics." Karmacy kept the crowd cheering for the rest of the night with some favorite rhymes, brilliant beats, guest appearances, and new remixes. A sassy dance crew popped and locked their steps to the rhythm of "Outkasted," and "So High" answered the crowd's cry for an encore performance of Karmacy's opening act star, Jason Joseph.
The new sounds, rhymes, and experience that the Rukus Avenue crew provides are what attracted the diverse crowd and media to the Key Club. Five press cameras stationed in the middle of the club took up some space, but the one camera that lured the most attention was for MTV. A new network channel of MTV is in the works called MTV Desi to appeal to all those interested in South Asian American pop-culture. Bursts of cheers at the MTV lens had heads turning all night long and the listeners’ love for the Rukus Avenue artists indicates a bright future for MTV Desi.
When the cameras and the stage gave the artists a break, you could find them all mingling amongst their fans. The MCs of Karmacy (http://www.karmacy.com) are grounded individuals who bring something unique to the hip hip world with their personal outlooks on today’s social, cultural, and political issues. The stereotypical hip hop messages of sex, money, drugs, power, misogyny, and violence were debunked at The Movement Live! and Karmacy’s movement does not stop there. The four MCs, Swap, Nimo, Sammy Chand, & KB open their mouths and their minds to give you music you have never heard before on topics that can apply to the average Joe. Many listeners may not be familiar South Asian music or culture, but Karmacy reaches out to everyone through spitting rhymes in five different languages in today’s most popular form of music. They stay true to their roots and rock the mic with the American influences that have surrounded them. Even though some of their rhymes may flow in foreign languages, the messages are intriguingly open for people of all ethnicities to embrace.
Take a close look at their lyrics because each Karmacy MC gives light to a new perspective of the world that presents you something to think about. Don't be taken aback by their exotic words because they give you insight to a culture that you can appreciate, and panoramic views of which all listeners can relate. As South Asian Americans, the artists bridge the gap between the East and the West to show that there are interesting differences and surprising similarities. Therefore, the making of MTV Desi with the initial focus on Karmacy marks a huge step in not only South Asian history, but also American history.
Look out for the four gentlemen of Karmacy as they pave the way for other second generation immigrant artists who wish to share their story about not just the hunnies, but also life as we live it. This summer you can catch them on MTV, and soon enough Rukus Avenue will be all around the world to bring you a concert like none other that will make you move.
For more information check: Rukus Avenue (http://www.rukusavenue.com)
Written by: Jessica Loman
5/31/05