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Old 06-12-2008, 05:56 AM   #1
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PURE PRODUCT - The Eviction Notice - in stores 28 June - order now for free

In stores nationally Saturday 28 June on Red Tape Entertainment through Shogun Distribution. Click here to pre-order. All pre-orders receive a free bouns CD containing full Optimen-produced instrumentals.

When the three MCs from Pure Product stormed The Method hip hop show on Brisbane?s legendary 4ZZZ radio station for an open mic session in late 2006, show host K-West got straight on the phone with fellow Optimen member and Red Tape Entertainment label manager Sammsonite to try to explain just what happened. Sharing a single boom mic, Tendancee, Marvel and 4th had torn apart the venerable studio with unprecedented ferocity.

It wasn?t long before the trio, along with trusty turntablist DJ Butcher, was signed to Red Tape and the wheels of production began to move on a debut album. In between high profile support slots for artists such as Necro, The Funkoars and Masta Ace, shows in Melbourne and Adelaide and contributing tracks to the popular Red Tape Renegades label showcase album, the group prepped The Eviction Notice.

Produced by internationally renowned Optimen boardsmen Sammsonite and DATS (whose production credits include Thirstin Howl III and MF Grimm), with additional beatwork from Clint Beatsgood (on ?Heatwave?), Butcher (?Thank You?) and Dizz (co-production on ?Bare Essentials?), the album is a beacon of crisply produced hip hop.

The three man team of rhyme writers dip their pens deep into the poison well before taking them to paper. Whether expressing their dissatisfaction with the corporate and commercial direction hip hop has taken in recent history or providing picture perfect imagery that depicts the positives and negatives of the lives we lead, their verses are rich in wordplay and delivered with chilling calm and firestorm ferocity, as called for by the content. This is one group of vocalists among very few that have learned how to play the game and not the occasion.

Enlisting only Brisbane?s best as guests, they drafted KingsKonekted (Class A Records) to fill in the details of the shadowy urban landscape painted in ?Bare Essentials?. Clinic unleashes a ferocious battle verse to ?Showstoppers? and The Optimen contribute to a sequel to the title track from their own acclaimed debut on ?Boomtown II?.

Each MC also steps out on a solo track that they imbue with personal material ? Marvel rallies against backstabbers and charlatans on ?Hypocrite?, 4th's ?Shades of Grey? is a melancholy break up story underpinned by somber piano drops and Tendancee's ?Thank You? sees the artist addressing the difficulties of his home life through a disrupted adolescence. DJ Butcher provides the garnish to each track with razor sharp cuts.

An album that runs the gamut from topical to personal to conceptual, The Eviction Notice solidifies Pure Product's position at the frontline of Australian hip hop and ensures their name won?t be one that falls by the wayside.

1. Eviction Notice
2. Keep an Eye Out
3. This Music
4. Hypocrite
5. Showstoppers feat. Clinic
6. What You Like
7. Boomtown II feat. The Optimen
8. Shades of Grey
9. Bare Essentials feat. KingsKonekted
10. Heatwave
11. Thank You
12. Fight On
13. It Goes On
14. Out


Pre order that shit NOW

Just heard the sampler from 4th..sounds ill, should be on the myspace soon
Introductions Aside 2008

Coming this summer

oblivvy: lil wayne > biggie
EzekielhatesBliv: lmfao
EzekielhatesBliv: wow
EzekielhatesBliv: u did NOT just go there
oblivvy: why? lol 'cos everyone else thinks hes a legend i have to? tha guy had a crap voice, was boring and is overrated IMO.. just 'cos everyone else loves him doesn't mean i have to! get out of taht sheep mentality you jew
When you know the human race is doomed
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